Brand Identity

Currys wanted a new look that would bring to life their new vision and character – modern, stunning, infectiously passionate and witty - while sending a timely and positive boost to customers, colleagues, suppliers and investors.


We took inspiration from the iconic globe at the heart of the logo to develop a new ‘bright world’ for the brand; a bold visual identity of circles that expresses a sense of openness, optimism and an excitement about life and technology.

The circular thread runs through all the brand’s graphic elements, really coming to life in exciting and unexpected ways in animation. A bespoke typeface - Currys Sans - designed in collaboration with Colophon Foundry adds distinctive character to every communication.

Studio : FutureBrand