Color Kinetics is a leading manufacturer in dynamic LED lighting systems. Since 1997, the company’s products have been used to illuminate iconic landmarks and spaces all over the world, from the San Francisco bridge to the Rijksmuseum, for people to experience in unexpected and exciting new ways.
The strategic idea for the Color Kinetics identity was ‘light moves’. Focusing on our relationship with light, how it has the power to move us, the new identity focuses on the ability of the brand’s products to engage with audiences in a spectrum of different ways.
The vibrant and distinctive expressions at the heart of the new identity offer a striking, engaging representation of light that present the brand in an unexpected and refreshing way that goes beyond product to get to the very core of what Color Kinetics do.