Delta Family

Brand Campaign


With the Delta Hyperseam™ football landing on the professional field of play, an engaging campaign was required to support the launch, to introduce the Delta ball, glove and shinguard family to the customer. A key objective of the brief was to increase awareness and credibility of the brand and celebrate Mitre's partnership with the Football League.






Solution


Focusing on "control" (a benefit all Delta products share), this theme was captured by emphasising the control of the central player in each shot. An organic tone was essential for the creative, to promote accessibility and possibility, key pillars of the Mitre brand.

Studio : Pentland