Brand Identity

Since its establishment in Pakistan in 1966, EBM has maintained its position as a trusted household name, manufacturing over 100 million biscuits that are consumed daily in the country. Now exporting to 25 countries across Europe and the GCC region, EBM needed a new flexible identity to support a completely refreshed brand purpose and global profile.


The new EBM brand identity is a celebration of the brand’s ‘nourishing lives, hearts and communities’ purpose.

A powerful graphic expression of what EBM does, the company’s new logo combines three unique elements to form a distinctive symbol that sits at the heart of the brand.

Studio : StormBrands