Since its establishment in Pakistan in 1966, EBM has maintained its
position as a trusted household name, manufacturing over 100 million
biscuits that are consumed daily in the country. Now exporting to 25
countries across Europe and the GCC region, EBM needed a new flexible
identity to support a completely refreshed brand purpose and global
The new EBM brand identity is a celebration of the brand’s ‘nourishing lives,
hearts and communities’ purpose.
A powerful graphic expression of
what EBM does, the company’s new logo combines three unique elements to
form a distinctive symbol that sits at the heart of the brand.