Remember when mobile was exciting? Any colour, size and shape. In a few years, phones went from texts to doing pretty much anything. And then… that was it. The competitors all started to look the same, talk the same and the ‘less is more’ approach used by these brands just got boring.
We gave Motorola its mojo back by adopting a ‘more is more’ approach that would stand out. The new brand has more everything. More vibrant colour, bold patterns, striking photography and illustrations that tell stories.