Pirates Sevens Rugby

Branding


The Pirates are a combination sevens team comprised of professional and amateur rugby athletes, who combine a passion for the sport, with an appreciation for celebrating in style. Their main focus as a team is to entertain both themselves and competition goers by delivering a hungover but exciting brand of free-flowing rugby sevens play.





Solution

The Pirates brand was re-developed with performance in mind, taking inspiration from American athletic design. Looking to the heritage of the team, a blue and gold colour palette was implemented at the heart of the identity, tying back to the colours the team first wore in 2008.

To bridge the gap between old identity and new, all elements from the original identity were retained, but re-crafted; a secondary skull and cutlasses marque was crafted to support the primary logo on teamwear and merchandise.