RBS Premier
Brand Identity

RBS Premier is a premium banking service that provides customers with the one-to-one care, attention and expertise that their significant financial investments need. By providing support from RBS representatives with vast experience and knowledge in the banking sector, every step of the way, customers can feel comfortable in the significant financial decisions they make.


Using the idea of ‘looking deeper’ to guide the creative, we developed a visual identity that focuses on the finer details. X-ray illustrations of everyday objects and things helped to illuminate the attention and focus at the heart of the Premier service.

Studio : FutureBrand