The Local
Brand Identity

The Local is a community store located in the heart of Ireland. The store celebrates everything local should be, simply and honestly, using every opportunity to celebrate the unique relationships and partnerships communities share.


‘Our local is your local’ is the creative idea that underpins The Local’s new identity. Simply and thoughtfully designed, the brand balances crafted tone with authentic ‘hand-made’ texture to deliver a brand that feels shared.

The smiley Local icon presents a friendly face at every social touchpoint, while also providing the business with a unique monogram, the eyebrow and nose informed by the crossbar of the T and the L from the business name. This characterful detail is used in all people illustrations, bringing the identity to life in a way that always feels uniquely Local.

Studio : Freelance