Xinova
Brand Identity
Xinova partners with its customers to think beyond the confines of their organization, and the traditional approach to R&D, to help them evolve, innovate and compete. Their global innovation network of 10,000 inventors, a multidisciplinary expert network, is core to their offer, bringing uniquely fresh perspectives and capabilities to businesses in sectors as diverse as technology, construction, farming and FMCG.
Solution
We developed a brand identity that captures Xinova’s unique culture and mindset, which is as creative and entrepreneurial as it is rigorous and scientific. The governing thought was ‘structured creativity’, which enabled us to create a rich and dynamic identity that conveyed the diversity of Xinova’s work and the dynamism of its thinking.
Studio : FutureBrand
