Brand Identity (Pitch)
AkzoNobel is a leading global paints and coatings company with a portfolio of household-name products that serve to brighten, illuminate, and energize the world around us. The opportunity came up to reinvent AkzoNobel in a way that would help the brand shine on-pack, and gain global recognition as the credible name behind an extensive range of essential lifestyle products.
Working with the strategic idea of ‘Essential inputs, brilliant outputs’, we delivered an identity proposal that firmly puts the emphasis on brilliant outputs; focusing on the customer, and how they engage with the brand.
Studio : FutureBrand